In the digital age, consumers are more empowered than ever. They know what they want and demand that their expectations are met quickly and efficiently. As a result, businesses have to align their objectives with the customer’s values and expectations to remain relevant.
However, achieving this is not an easy feat. In fact, it will require companies to change their thinking from top to bottom and shift their business model to one that’s highly customer-centric.
Furthermore, to provide an enhanced consumer experience at various touch points during the course of the buyer’s journey, businesses also have to get the most out of big data analytics.
This is the primary reason why the technology giant and industry leader within the storage space, IBM, has shifted its focus to offer data-centric solutions to help companies deliver greater customer experiences.